Whenever we search google.com for a particular keyword, it shows a set of top-ten websites that are relevant to that keyword. The rankings of these website are based on several factors and understanding these factors can really help your website acquire a top-ten rank on Google.
Here are some of the fators that can actually help you learn how to increse your website's ranking.
1 Link Popularity:
Link popularity means the number of links (or inbound links) pointing back to your website. It is one of the best ways to increase your website's rankings. Even Google itself admits that link popularity plays a vital role in how they rank a page. So, the more you have link popularity, the higher your website will be ranked.
The best technique to increase your website's link popularity is to exchange links with other webmasters. Keep it in mind that Google will only consider those inbound links that are placed on websites which are relevant to your wesite. Also the inbound links should be contexual, i.e. instead of placing the links in th "related websites" page, ask webmasters to write a small review about your website and then place the link there.
Another important consideration is the quality of the link, i.e. who is linking to your website. For instance, an inbound link from a popular or heavily trafficked website is worht much more than a website that has a few visitors. In short, each inbound link is kind of a vote for your website.
2 Webpage Optimisation:
Webpage optimisation is a method to optimise the pages of your website so that a search engine can enroll your wesite in its database. This is done by using an HTML "meta"tag. Only search engines are capable to increase the quantity of traffic through search engines or, in short, to icrease your website's search engine ranking. For more details on Webpage Optimisation, see Webpage Optimisation Tips.
3 Use Web Directories:
As said earlier, most of the major search engines, including Google, now considers the fact that who is linking to your website for rankings. Hence sumitting your website to some of the most popular web directories might help you increase Google rankings.
4 Create Sitemap:
Google recommends having sitemap - a page that contains links (called interior links) of all the other pages of your website. The reason is that sitemap not only helps your visitors but also hleps the Googlebots to navigate through your website with ease.
Sitemap can increase the rankings of other pages of your website which can increase your website's overall ranking in the Google's search result for a particular keyword.
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